How to find the right coach for you?

I had decided it was time for me to get a coach. On google I went and all I could find was “How to become a Coach”. It is true that most people find their coaches on referrals and recommendations.

But how do you know if a coach is good?

Coaching is not cheap so you owe it to yourself to spend some time to figure out who would be a good coach for you.

A good starting point is if you know you have a specific goal in mind. For example, you have decided to improve your communications skills. Then a communications coach would be a good starting point. Experience and credentials are good but you also need to ensure there is trust and rapport with your coach. A chemistry session or call will allow you to discover. I would also suggest to meet with 2-3 coaches before making a decision. Finding a coach you trust, respect and can work with is crucial. In the end you don’t want to blame the coach for you not succeeding with your goals!


Checklist for optimal coach matching:

  • Are you looking for a personal Life- or Business Coach?
  • If you already know what your goals are, look for a coach that has experience and expertise in the area.
  • Decide what credentials are important to you when looking for a coach:
    • Would you want your coach to have experience from your industry or not?
    • How much previous coaching experience would you require of your coach?
    • Do you want your coach to have coaching specific qualifications?
  • Do you want Face-to Face meetings or is Skype to prefer? FTF limits you to coaches in your area. For highly specialized coaches you have a higher chance to find a suitable coach if you are open to video/voice coaching
  • What is your budget for coaching?
  • Coach gender preference?
  • Language preference?
  • What personality in your Coach do you prefer?


Once you know what you are looking for, there are a few ways to find your coach:

  1. Google. But my experience is that the most suited coach might not be the one with a nice looking website who is excellent in SEO (search engine optimization)
  2. Referral. What works for a friend or a partner might not work for you.
  3. Coach agencies. Ask if the agent work with any coach or is selective?
  4. Industry organizations. But remember, coaching industry is self-regulated.

Arrange a chemistry call with 2-3 coaches before making a decision.

What you should ask your Coach?

  1. How much experience does your coach have coaching? If so, what type of coaching?
  2. Does the coach have a clear methodology? If not, why not?
  3. What type of clients have the coach had? Ask for references.
  4. Does your coach have any relevant coach training? Is he/she certified?


If you don’t invest the time upfront to get matched with the right coach for you, you won’t maximize your investment in coaching.

I think a lot of the ‘failed’ coaching is because of just that, poor coach matching.


Best of luck!